Backlinks continue to be one of the most significant ranking factors for search engine ranking. The greater the number of backlinks you have, the easier it will be to rank on Google.
But how do you find websites, and how should you ask them to include your link? Let’s take a look at some useful tips on how to build backlinks for your website.
What Is Link Building?
Link building is the act of generating links to your website from other websites to improve its search rankings and authority as a reference.
Having reputable websites link back to yours sends a vote of confidence to search engines about the quality of your content.
The more votes you have, the higher you’ll appear in the rankings, which results in a profitable business and organic searches.
Link-building strategy is one of the most important aspects of search engine optimization to increase organic traffic and must be done carefully to avoid penalties from Google.
Make Yourself Available to Journalists and Bloggers
Writing content that other websites run by industry experts would want to link to boost the level of engagement is the most distinctive approach to acquiring backlinks.
First, find out who the key bloggers are in your industry. Then, find their email addresses.
Once you have their email address, send them an email introducing yourself as the business owner to show guest blogging efforts and pitch them ideas for upcoming blog posts.
Build Links from Outdated Resources
One of the easiest ways to start building links to your site is to approach areas with outdated information.
Send the owners of that content an outreach email letting them know that they have outdated content and offer to create a new piece of content for them. Include an internal link back to your website in the article.
Authority Resource Pages
Another good way to generate links to your site is to build resource pages that link back to your site to reach more target audiences.
The best way to do this is to find websites that are related to your industry and offer to create a resource page for them. Let them know that you’d like to include a link to your website in exchange for creating the page.
You can also build your informational pages and link to them from your website.
What kind of information should be on your resource pages? Infographics, tutorials, and checklists are the ideal forms of content to add.
These high-quality pieces of content have been proven to generate a lot of links to your site. The best part is that you can use infographic images on your resource pages without having to create new content.
Bonus Strategy #1: Turn Brand Mentions Into Quality Backlinks
You must find blogs that mention your brand and create a link to your site as a thank you.
For example, let’s say you’re running a bakery and a blog or online business mentions your brand in their article.
You can send them a thank-you email and ask if you can link back to your site in exchange for mentioning their blog. This is an excellent opportunity to get free backlinks and show brands you appreciate their mentions.
You can also use a search engine tool like BuzzSumo to find brand mentions and email the authors to create a high-quality link to your site.
Key Takeaway
If you are having difficulty generating traffic to your website, Publsize has many ideas to help you out.
If you have any questions or concerns after reading this, don’t hesitate to contact us or check some of our frequently asked questions from customers.
